What is a Target Audience? And why do you need one? If you have decided to write a non-fiction book, you have expertise in a subject of broad interest or you have lived through a compelling experience and have come out the other side having learned something of great importance to share with the hopes of improving your reader’s lives. Who do you want to reach with your book? That is your Target Audience. As a non-fiction and memoir coach and editor, I have been blessed to work with some amazing people who became even more amazing writers. Some authors …