What is a Target Audience? And why do you need one? If you have decided to write a non-fiction book, you have expertise in a subject of broad interest or you have lived through a compelling experience and have come out the other side having learned something of great importance to share with the hopes of improving your reader’s lives. Who do you want to reach with your book? That is your Target Audience. As a non-fiction and memoir coach and editor, I have been blessed to work with some amazing people who became even more amazing writers. Some authors …
Tag: book marketing
Dead on the Web–Hope Kiah’s 911 for Author Marketing
These days with so many publishing options available to authors, we should all know about award-winning web marketing author and web designer Hope Kiah’s free marketing tutorials, specifically, Dead on the Web? Resurrect Your Book Site! Whether your book is published by a traditional house or a regional or academic publisher, or you are going exclusively digital, or via print-on-demand, readers need a direct line to you and your book. Hope Kiah offers her tutorials for free. I think of her as my “911” person for author book marketing. Give yourself a 15-minute holiday gift and listen to her tutorials …